Mammoth Training Podcast

Ep. 8 - Nick Willey

Nick Willey was a business development manager for Wagonmaster Washington, and a former BG Elite sales rep. In this episode, Nick discusses the importance of self-reliance, the necessity of discomfort, and some practical ways to move the needle in a SmartVMA account. Whether you are new to sales, or simply feel like you're treading water, the principles Nick conveys are absolutely fundamental to success! 

Ep. 7 - Mike Keene

This week, I'm joined by Mike Keene, Director of Sales for BG Nebraska and BG Minnesota. Mike is a proficient sales trainer, a student of the automotive industry, and a relationship management expert with over 16 years in the BG business. In this episode, he shares some insight into his approach to training, the value of connecting with every customer, and the effective customer service techniques for advisers and technicians. It's a new year, and there's no better time to reevaluate your you approach with customers. I think this discussion will get your wheels turning!

 

ALSO, I'm in the process of collecting stories about demos gone wrong. Send your video, audio recording, or written account to smokeandburnpodcast@gmail.com for a chance to be featured on the show!

Ep. 6 - Spiro Morogiannis

Spiro Morogiannis is a sales rep that manages an independent garage territory in Oklahoma City. He has positioned himself as a technical specialist, an industry expert, and a business adviser within his region, and has experienced considerable growth, over the past couple years. In Episode 6, Spiro discusses his approach to organizing his expansive territory, the efforts he has made to establish himself as a business and process consultant to his stores, and the creative ways in which he uses BG programs and support tools to build sustainable programs within his accounts. You better grab a notebook, because this podcast is packed to the gills with practical information that you can put to use in your territory or distributorship! 

Smoke & Burn is now available through all podcast providers, so don't forget to like, subscribe, and share your thoughts in the comments below!

Ep. 5 - Social Media Marketing

Staying connected with your customer base is a neverending battle. In a time when increasing website traffic or getting people to open marketing emails is next to impossible, social media is an indispensable tool that can help you maintain presence in your territory, and forge deeper connections with your customers. However, effective social media marketing involves more than just creating an account and posting a status. Don't feel bad if the in's and out's of producing content, encouraging interaction, and bolstering your reach has left you feeling like you're spinning your wheels. It's... complicated. So, this week I talk with three professionals who shed some light on how to make the most out of your social media activity.

Danielle Wallace is the Content Strategy Manager for BG Products. Danielle and I discuss the incredible potential that social media marketing represents for BG sales reps and distributors, and the goals and direction of BG's own social media presence. 

Sophii Donnay is a social media marketing consultant who helps creators and small businesses increase their online footprint, spread brand awareness, and reach new potential customers using Facebook, Twitter, Instagram, and Snapchat. If you would like to schedule a consultation with Sophii, email her at ohmysophii@yahoo.com.

Shaun White, who you might know as "Buffalo BG," is a sales rep from western New York. Shaun has built one of the most successful BG Facebook accounts around, which he uses to build his own brand, educate customers, and reach potential new clients. It has become an invaluable tool within his territory, but his practical experience with what does and doesn't work online is just as important.

Don't forget to like, subscribe, and share the episode if it proves valuable to you, and let me know what you think of this type of show!

Ep. 4 - Mike Lasuzzo

This week, I'm joined by Mike Lasuzzo, co-distributor and general manager of BG Services Arkansas. Mike was recently awarded the title of "BG Products Rookie Distributor of the Year" at the 2019 Distributor Convention in recognition of his insurmountable first year growth! Mike has spent many years helping service advisors, technicians, managers, and shop owners create and implement results-driven processes and procedures into their business and daily routine. Join us as we discuss the "Sandler Behavioral Triangle," creating a structure of accountability in your stores, and our perspectives on word track training. Don't forget to subscribe, rate, and share your thoughts in the comments section!

Ep. 3 - Dan Smith

Dan Smith is a Field Trainer for BG Products and former BG Elite sales rep. He was one of the first (if not THE first) sales reps to sell over a million dollars calling strictly on independent garages. However, he now works with reps all over the country, helping them develop programs in independents and new car dealers, alike. In this episode of Smoke & Burn, Dan and I discuss the massive impact he had on independents in the metro Detroit area, possible approaches to cold calling, diving into your customers’ businesses, building a comprehensive recommendation structure, and getting everyone in the store invested in the success of the program. No matter what type of territory you manage, I think you’re going to find our discussion thought-provoking and insightful!

Ep. 2 - Caleb Williams & Michael Paul

Caleb Williams and Michael Paul are ranked as some of the best sales reps in the country. I sat down with them in Wichita where they attended a class called "Essentials of Fixed Operations" hosted by the Cox Automotive Group. They share some of the challenges they've faced in 2019, ways in which they've refined their business practices, and some of the core tenants of consultative sales. I think you'll enjoy hearing their perspectives on the automotive business, and take away some key principles that you can apply in your own territory!

Ep. 1 - Steve Tingle

On the first ever episode of Smoke & Burn, I'm joined by Steve Tingle, who, along with his wife Shannon, owns BG Automotive, the distributorship covering northern Minnesota and western Wisconsin. Together we discuss his career spanning two decades in the automotive industry, products and programs he is focusing on, and a new method of sales training he and his team are working to master. 

Introduction - Welcome to Smoke & Burn!

Hello friends, and welcome to Smoke & Burn - a biweekly discussion of the automotive service industry hosted by BG Products field trainer Casey Greseth! On this show you will hear from some of the best sales professionals in the business, distributors from across the country, and the people working to create new products, services, and programs for the field. On each episode, we will delve into best practices for growing accounts, strategies for training service advisers and technicians, and explore the technology associated with today's vehicles and how to care for them, all while getting to know some of the most fascinating people in our industry. Thanks for listening, and don't forget to check back for updates!

 

-Casey Greseth